Richard
Dyer’s theory-
‘A star image is not a real person that is
constructed (as any other aspect of fiction is) out of a range of materials
(e.g. screenwriters writing their lines)’ -Richard Dyer.
Pop stars/ pop performers have become overly
tampered with and interchangeable through the years within the media, due to
them not being the same thing. Those who are known as performing pp are
completely different beings to those who are actual pop stars; they are more a
brand/display than they are involved with their musicianship.
There are many reasons as to why pop
performers become pop stars are due to their record label. They do this by
presenting the pope performer as whole new images, from the way they dress,
have their makeup, their hair style. Literally everything is tampered with and
designed to be appealing to audiences. All it takes is features in magazines
with heart throbbing stories, or even the most judicious stories. As long as
the pop performer reflects these stories and over comes the problem, they are
seen as literal idols to the public. Many different factors like a famous
boyfriend or girlfriend, attendance to parties/premiers, charity work and feature
in the biggest and best magazines.
However, a real pop star who becomes known
throughout the years with their lasting significance as hey become a ‘brand’,
like Katy Perry, she is branded as a Californian girl, who is extremely girly
and always has different colour hair and speaks extremely high pitched, almost
like she lives the dream of every 13 year old girl. Also One Directions, Harry
Styles has been styled to look like Mick Jagger, from the hair style to the
crazy suits. This makes him extremely noticeable and even older people are
interested in what he is doing due to him being relatable to someone in their
times. One direction are also a brand due to the merchandise created through
them being a band, they sell more merchandise than they perform concerts. David
Beckham (not a popstar but this has evolved into all celebrities) now has a
brand called ‘Beckham’ and is straight away noted to him, he is now seen as
more of a model and style icon than a singer.
Star as
Constructions-
Stars are constructed to be something they
aren’t realistically. They are represented as ‘real people’; they go through
real life dramas and problems and experience real emotions. However their life
style is almost imaginary and constructed to suit their look. This usually
easier with pop stars than movie stars, as movie stars feature in all different
films throughout their career.
Despite how much record labels think they
know, they have managed to fail on many occasions, There is a big risk in
styling someone in to something they aren’t already , as it will either go very
wrong or extremely well. For example when people get through to the live shows
of X Factor they have groomed into the style of a pop star and then thrown in
front of millions of people who they are hoping to impress, however despite how
much talent they have, if they are styled wrong and made to sing unsuitable
songs then they lose about.
Industry
and Audience-
Pop stars are manufactured into money making
object for record companies. They are there to make money out of audiences who
then meet the needs of the various elements of a star persona by becoming and
and buying various albums. Record companies do plenty of research and
experiments with the public to see what they would like within a star and also
what would make them the most money. This is why many boy bands look as though
they have been photocopied from one another. They become a product of their
record company and then must be sold, no matter how unreal their image is it
has to be perceived as real to audiences.
The music industry is known to cater to all
kinds of audiences, from pre-school children fans, to middle aged rock lovers.
For the younger audiences record labels are always looking for something fresh
and new to please them so they do not get bored and tired of the same thing.
Also producing a long lasting appeal means they can carry out this image
throughout the stars whole career.
Some stars outlive their image and die out
due to not being developed or made into a newer and better star. For example,
many singers finish X-Factor 1st place with the image they created
and by the next year they are grew out of as the new winner takes their limelight.
Also many singers on the X-Factor have amazing talent but aren’t cut out to be
pop stars so they never get anywhere within the music industry.
Ideology
& Culture
Many stars represent popular and shared
cultural values and attitudes, this helps there star persona become more
realistic and not so fantasy like and also helps carry out their look and make
it known to everyone. For example many stars create fashion images and hair
styles in which they are known for, and then there fans copy and take on this
look and they are then seen by identity as that pop stars fan. This also
creates a bigger image for the star as people are intending to do all they can
to be like them. Other pop stars tweet their views on local and global new
stories and ongoing issues, this then opens their fans up to feel like their
idol is influential and educating them into views and ideas of our world today
and its issues. However this can also be quite manipulating as younger
audiences are known to be vulnerable and so desperate to live their idols life
that they then carry out these views as their own, and this can be dangerous if
the star is pursuing a strong, narrow minded opinion.
Characters
& Personality-
Stars are created and built to the time in
which they are focused around, they reflect what people are ‘supposed to be
like’, women tend to be thin and tanned with long luscious hair, but this isn’t
realistic. Men tend to have perfect hair styles and muscles to give off an
image to men as to what they should be aiming to look like. However these are
all real characteristics of people and are built within a foundation with many
different qualities, but these are only a minute amount of the world’s
population, so to say that’s what everyone should be like is unfair and damaging
to society.
Many stars end up with qualities that
contradict them within their image, this can be very risky for their persona
and damages it to the global audience, on the other hand some stars are so well
designed and are released at just the right time that they end up becoming a
perfect idol, most industries allow their stars to do outrageous things which
cause big problems in the press but due to their loving fan bases they are able
to win their fans back and becoming an even bigger sensation.
Many stars become a one hit wonder, their
first album ends up being such a sensation that they end up with so much money
to spend. That when their next album drops it is usually a copy of the first
and by this times everyone is bored and is looking for the next big thing that
they end up dying out. This is called ‘second album syndrome’.
Justin
Bieber-
At a young age Justin Bieber became a
global sensation, he was designed to look like a teenage heart throb. He had
long hair and dressed like a typical teen. He wrote songs on love and his first
ever relationships and carried out this image for a good few years, his hair
was his most popular trait. He also made it known to fans that purple was his
favourite colour and wore it on many occasions, this created his fan base known
as the ‘beliebers’ and gave them an identity.
Justin then trimmed his hair into an older
more sophisticated and grown up look.
Keeping the same style of hair just changing it slightly allowed his image to remain. He stopped dressing in young
teenage clothing and allowed himself to grown in time with his fans and age as
they would have. Wearing tight jeans and smart looking jackets gave Justin a
phenomenal lasting appearance. He was lucky as despite the change his fans were
still extremely please.
Justin then got rid of his famous hair
style and went for a pushed back and shorter look. This helped fans noticed he
was getting older and his dress sense developed into a young man and made him
very much appealing to 16/17 year olds. His music also developed into deeper
meaning songs rather than cheesy pop songs.
Justin then completely changed his
hair again, bleaching it bright blonde. He also began to dress like most
R&B singers and any rappers. He grew a new sound of music, which was a big
risk but was loved by many. His sound developed into a heartfelt and emotional
set of songs, these reflected his feelings and showed that despite his cheesy
up bringing he can also manage to change his sound as he grew as a person. His
new album consists of music related to people like Usher and Ne Yo.
Throughout Justin’s career he has managed to
remain in the public eye and stay a pop sensation and hasn’t yet died out. He
manages to bring out new sounds along with new styles which keep him up to date
and to still remain as one of the biggest selling pop stars of all time.
Despite some of his ups and downs in the press his fans have remained loyal and
have grown with Bieber and haven’t found any reason to leave him just yet.