Typography

Typography is the technique of arranging text to make written language more readable, appealing. legible and interesting for the reader. For example this could include a range of spacing, shaping. point size, line length, line spacing, letter spacing and positioning text to form photo. Many companies use this as it makes whatever they are trying to advertise eye catching and makes the target audience attracted to their product. Also typography allows you to see what the text is mainly focused on, e.g starbucks, made their advertisement of the product making the text into a coffee cup.



Typography started in 1850 - 1600 BC and originated in Greece. They started by using it for punches and dyes used to make currency. Back then typographers used to press disks into desks of language symbols which they would then press onto paper or something they wanted the print to be on, this was called Phaistos Disk. It then evolved into a whole new industry and became a big part of media and advertising.


Mcdonald's have used typography here to advertise their mcflurry's, the use of the mcflurry as the O and then using its ingredients as the other letters allows the target audience to be tempted. They have made the typography into a name which makes it very personal to someone within the audience, they made many of there adverts with different names. 


Converse have also used typography to advertise their product, they have made their words into the shape of a shoe. The words are very easy to read and lead your eyes along the photo. The words are related to the product and make the audience want to buy it.